✓ The first-of-its-kind, custom formula washes, conditions, nourishes, detangles, and repairs your hair and scalp – all in one step.

✓ Use New Wash however and whenever you’d like. The cleansing cream never overcleans, gives you more time between washes, and prevents color from fading. Giving you your best hair day, every day.

✓ Healthy hair starts at the scalp. New Wash cleans and conditions hair without the use of damaging detergents, the ingredients that make shampoos foam.